Unlike logos for most other media, vanity plates can take advantage of motion and synchronized sound, and almost always do.
Walt Disney Pictures Logo
In the early days of Hollywood, production logos and brands were simple and very much like their print counterparts, usually appearing on title cards and in the opening credits. The Paramount Pictures mountain hails from this era, and originally featured no special effects. As the studios grew, more effort was put into their identities, and motion and sound began to be used. MGM and Universal were the first studios to take advantage of the new medium's possibilities, MGM first using Leo the Lion in 1924 and Universal debuting their globe around the same time. RKO Radio Pictures used their rotating globe and radio transmission tower with a Morse code beeping soundtrack as early as 1929. In the 1930s, 20th Century Pictures introduced their futuristic "tower" logo, which had moving searchlights; it was carried over when they merged with Fox Film Corporation and became 20th Century Fox. Columbia's first version of the Torch Lady used a sparkler to represent her torch, and Universal's globes could rotate.
The Walt Disney logo signifies
The advent of television in the 1950s also opened the door to cel animation in production logos. Most studios had used cels for their animation department's logos for some time by this point, but the demand for animation on TV, both as programming and for advertising, made more effects available for less money. TV itself started using logos on its programming: Desilu, Mark VII Productions and Revue Studios all had distinctive logotypes by the end of the decade, and Desilu's and Revue's were animated. By 1976, all of the major studios except Universal had switched their logos over to cel animation, and logos for smaller concerns and broadcasters were beginning to enter the computer age, using machines like Scanimate.
Disney
disney
Walt Disney Castle Logo
Walt Disney Pictures
Walt Disney Pictures Logo
In the early days of Hollywood, production logos and brands were simple and very much like their print counterparts, usually appearing on title cards and in the opening credits. The Paramount Pictures mountain hails from this era, and originally featured no special effects. As the studios grew, more effort was put into their identities, and motion and sound began to be used. MGM and Universal were the first studios to take advantage of the new medium's possibilities, MGM first using Leo the Lion in 1924 and Universal debuting their globe around the same time. RKO Radio Pictures used their rotating globe and radio transmission tower with a Morse code beeping soundtrack as early as 1929. In the 1930s, 20th Century Pictures introduced their futuristic "tower" logo, which had moving searchlights; it was carried over when they merged with Fox Film Corporation and became 20th Century Fox. Columbia's first version of the Torch Lady used a sparkler to represent her torch, and Universal's globes could rotate.
The Walt Disney logo signifies
The advent of television in the 1950s also opened the door to cel animation in production logos. Most studios had used cels for their animation department's logos for some time by this point, but the demand for animation on TV, both as programming and for advertising, made more effects available for less money. TV itself started using logos on its programming: Desilu, Mark VII Productions and Revue Studios all had distinctive logotypes by the end of the decade, and Desilu's and Revue's were animated. By 1976, all of the major studios except Universal had switched their logos over to cel animation, and logos for smaller concerns and broadcasters were beginning to enter the computer age, using machines like Scanimate.
Disney
disney
Walt Disney Castle Logo
Walt Disney Pictures
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